Friday, 7 December 2012

Seat Belt Awareness


Seat belts saves lives and many people choose not to use them for the sake of connivence. This ad for seat belt awareness was designed by the French Canadian ad agency, Lg2. I think the imagery used in this piece reflects what seat belts do, they saves lives, and if you do not use one your life is shortened. The seatbelt over the year of death is such a simple idea yet it is such a powerful one too. 

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