Laughing Cow Cheese

Here's an ad I found by Saatchi & Saatchi's South African agency. It shows us that their new cheese is so light that the cows must float because of it. I think it's a great of executing the idea because you could have easily done the same thing in Photoshop and slapped it on to a bus stop or magazine. Whereas here they have gone for a definitely more creative and interesting execution. 

'Sexist' Asda Ad

A while ago the mail online posted an article about Asda's new ad being reported as sexist. The ad created by Saatchi & Saatchi, featured a mother trying the create the perfect Christmas for her family and herself, nothing more. Which is now sexist apparently.  

I don't what makes me more frustrated about this ad. The fact that people actually take offense to a mum preparing for Christmas, or that only 33 people complained opposed to 80% of Asda's shoppers that enjoyed it and the media have taken it way out of proportion. My mum loves this advertisement because it actually shows the struggles that mum's will go through to get the perfect Christmas and she can relate to it. The ad is lighthearted and fun; Asda did not want to offend anyone. 

Sneezing Sucks | Texa Allergy

These 3 advertisements for Texa Allergy were created by the famous Saatchi & Saatchi. A company that I am started to really enjoy the work that it produces. 

These 3 ads that I've found immediately sparked interest in my mind. The ads play on the obvious notion that sneezing is an inconvenience but with a twist; they put the sneezer in positions where you would want to be as quiet as possible such as: the wardrobe when the husband walks in on his wife cheating on him, or the other end of a peep hole into a woman's changing room. I think that using ads that focus on using a powerful, interesting images to advertise implant in the mind better. 

Clever use of Kerning

Nothing much to say here except it's a cleverly created logotype of a phallic object made by only using kerning to change the width between London's d & o. It's a shame that more companies don't attempt more risque executions because you can get away with most of the time and if you didn't, you would get more publicity through the media. 

Mii's Invade NewYork | Wii U

Nintendo have just released a video about their new advertising campaign for their new console, the Wii U. In the video the Mii's (characters created by Nintendo) are roaming NewYork giving people high fives and taking pictures with people. I think it's a good contrast from the conventional advertisements of print media and videos. If you saw great big 8 foot creatures walking around your city you would be sure to remember them and the company, Nintendo.

2010's Art Styles

Each and every decade has a particular style assigned to it. And I have an idea of how this decade is going to unfold. Here are a few examples. 

As you can see from these logos they have scrapped the detail, textures and complex shapes form the previous iterations for simple shapes, modern sans serif fonts, and low colours counts and sometimes gentle gradients. I feel that this decade will have plenty designs and logos created with this style incorporated. 

Cervical Cancer Fundraiser

These are some advertisements that caught my attention today. At first glance it's a lady with no clothes which immediately makes you look you then realise it's a martini glass and some ribbon. I think these are very effective at getting the public to look at the posters because if you see genitals out in the open, in broad daylight you're not going glance over it and walk away, like a KFC ad for example, you're going to think "Is that a naked woman?" it would stick in your mind. I showed this to my flatmates and they immediately said "Woah, why do you have that on your screen?" It's a good advert because it isn't just an abstract design with no link to the actual fundraiser - Martini's glasses and ribbon decorations would be common at most parties these days. 

Audi S7

Here is an advertisement I have been consistently seeing on the roads around Hanley. It's an ad for Audi's new S7, designed by BBH London. The ad uses the juxtaposition of cats and engine power in Audi cars which I think is a very clever concept to use. It references the gentle nature of a domestic cats and the ferocity of a jungle cat, a leopard. I think that if BBH referenced the soft purr of a cat ro the growl of the leopard it could have been more effective. 

Recent Apple Advertisements

Apple adverts in this day and age have changed drastically. From the inspirational 80s advertising where the woman threw a hammer through a screen, crushing the linear paths and decisions when buying a computer. Apple adverts now have become extremely clean and almost pure, which seems to be the idea that apple is going with at the moment, rather than the 'think different' notion that they claim to have. Apple has become become boring and uninteresting to me now. Too many of their products are just have 30 grams of plastic taken off and an extra £100 added to it. Also, the ads are becoming increasingly patronising - I know what I like and what makes me happy, I don't need someone in a white jumper and glazed over eyes to tell me that.

Risque Fiat Ad

Here's a rather audacious advertising campaign for Fiat in America that I've found online. This goes on to the urban understanding that if you have a huge car with unnecessarily big wheels you are over compensating for your lack of manhood. Fiat have cleverly done the opposite. 

I think it's dangerous way of marketing for a car company, you may get unwanted attention or a label for being silly and rude. Maybe that's what Fiat wants, I don't know. It's interesting, caught my eye and now I Fiat is just that little bit more childish. 

3M Security Glass

Here is another piece of Guerilla Advertising I've found online. This is 3M Security Glass. It is supposedly unbreakable and to demonstrate it they put money in the middle of two panes of glass and the public to tried to break through. I think it's great way of putting your name out there in the industry because word would spread like wildfire among the community, friends and family would tell each other, people would tweeting about it all day and plenty of videos would be put up on YouTube. 
But it reality, there's only $500 of real money on top of fake money, the public could only use their feet and there was constantly a security guard around to make sure no one cheated or actually took money out if they actually broke through. It's a good idea but the fact that the company didin't have faith in their own product says a lot of about the company itself. If they let people use more than just their feet it would have been better, at the moment it's only showing that no one can break in with their feet only, but if someone wanted to get behind that glass, weapons and tools would be used. Drills, hammers or even explosives. The company should have let the public have more freedom with trying to break through. Nevertheless, it's still get the job done and rakes in the attention. 

Ads without type.

There are plenty advertisements that out in the world that rely completely on the imagery that is used in the piece. It's a risky technique because you have to have brilliant amount of brand association with your audience and a really memorable, interesting design . Here's 2 examples I enjoy. 

The first is an advert for Jeep it has used the negative space and the juxtaposition of the husky and the camel to create the shape of a Jeep in there face. It think is a brilliant abstract design because it links the concept of transport and accessibility with the two animals. The husky, an animal used in snowy terrains for travel and the camel same again but for the dessert.

The Heinz Advert uses the idea of food being bland and tasting of cardboard without some ketchup to go with it and suddenly it's an enterprise of magical flavour and satisfaction. 

New Dell XPS 12

Dell has just released their new campaign for their XPS 12 and have chosen to advertise it as two different Apple products which I think is a strange idea. Why would Dell, Apple's rival, advertise its new product as being like an Apple device, if someone wanted Apple stuff they would buy Apple stuff. 
You could also look into it as Dell is providing a cheaper alternative to a MacBook Air and an iPad.

Saatchi and Saatchi | Visa

For the 2012 London Olympic Games, Saatchi & Saatchi created Visa's campaign for 2012. Link
In the video it show us Usain Bolt and a rather normal looking person waiting for bags that never come at the airport. Evidently they are late and need to get somewhere and they only use their Visa to get there. They buy clothes, maps, bikes, helmets, pay for taxis and even rent boats all at lightning speed. The ad does an excellent job of portraying how helpful and quick a Visa is in an emergency how it's still can be used by everyone; by normal people or celebrity athletes like Usain Bolt. 

Funny Toilet Paper Ad

This is another humour related ad that I found on Ads of the World Blog. I think that putting humour into adverts is an interesting way of breaking through the monotony of modern advertising. The Ad shows us that the cello player has ran out of his toilet paper and has resulting in using his sheet music. If he had chose 'Personal' Toilet Paper he would still be able to perform with his cello. I think it's a smart advert but it could be made obvious for a wider audience as I would imagine that a lot of the population uses toilet paper. I've already seen people in the comments say "I don't get it" which further proves my point. 

Family of Beards

Here is an interesting print ad that I found. 

It instantly caught my attention because it's not something you would see everyday. A whole family with rather impressive beards. However, I don't understand what it's trying to sell to me or what i'm supposed to be aware of. Is it for beards? Visa? Ugly jumpers? Or the Stanley Cup written at the bottom with a very small size? I don't know. It's most likely aimed to Americans because of the Stanley Cup, it's sounds like Superbowl thing. 

Pentagram Apollo Typography

Here is a piece of typography by Pentagram for The Apollo Theatre. I really like the aesthetics of the type put together and it's something I want to try in a later piece of work. 

Unemployed Graphic Designer

Here we have graphic designer advertising him or herself on the streets, I think it's pointless. Graphic Design is and always will be a difficult area to get employment, our society is over saturated with Graphics students who think they are the next Neil Duerden and put everything they have into it.
It's not even a nice poster either, it doesn't show their portfolio, what they're capable of, or anyway to contact him/her.