Cervical Cancer Fundraiser

These are some advertisements that caught my attention today. At first glance it's a lady with no clothes which immediately makes you look you then realise it's a martini glass and some ribbon. I think these are very effective at getting the public to look at the posters because if you see genitals out in the open, in broad daylight you're not going glance over it and walk away, like a KFC ad for example, you're going to think "Is that a naked woman?" it would stick in your mind. I showed this to my flatmates and they immediately said "Woah, why do you have that on your screen?" It's a good advert because it isn't just an abstract design with no link to the actual fundraiser - Martini's glasses and ribbon decorations would be common at most parties these days. 

Audi S7

Here is an advertisement I have been consistently seeing on the roads around Hanley. It's an ad for Audi's new S7, designed by BBH London. The ad uses the juxtaposition of cats and engine power in Audi cars which I think is a very clever concept to use. It references the gentle nature of a domestic cats and the ferocity of a jungle cat, a leopard. I think that if BBH referenced the soft purr of a cat ro the growl of the leopard it could have been more effective. 

Recent Apple Advertisements

Apple adverts in this day and age have changed drastically. From the inspirational 80s advertising where the woman threw a hammer through a screen, crushing the linear paths and decisions when buying a computer. Apple adverts now have become extremely clean and almost pure, which seems to be the idea that apple is going with at the moment, rather than the 'think different' notion that they claim to have. Apple has become become boring and uninteresting to me now. Too many of their products are just have 30 grams of plastic taken off and an extra £100 added to it. Also, the ads are becoming increasingly patronising - I know what I like and what makes me happy, I don't need someone in a white jumper and glazed over eyes to tell me that.

Risque Fiat Ad

Here's a rather audacious advertising campaign for Fiat in America that I've found online. This goes on to the urban understanding that if you have a huge car with unnecessarily big wheels you are over compensating for your lack of manhood. Fiat have cleverly done the opposite. 

I think it's dangerous way of marketing for a car company, you may get unwanted attention or a label for being silly and rude. Maybe that's what Fiat wants, I don't know. It's interesting, caught my eye and now I Fiat is just that little bit more childish. 

3M Security Glass

Here is another piece of Guerilla Advertising I've found online. This is 3M Security Glass. It is supposedly unbreakable and to demonstrate it they put money in the middle of two panes of glass and the public to tried to break through. I think it's great way of putting your name out there in the industry because word would spread like wildfire among the community, friends and family would tell each other, people would tweeting about it all day and plenty of videos would be put up on YouTube. 
But it reality, there's only $500 of real money on top of fake money, the public could only use their feet and there was constantly a security guard around to make sure no one cheated or actually took money out if they actually broke through. It's a good idea but the fact that the company didin't have faith in their own product says a lot of about the company itself. If they let people use more than just their feet it would have been better, at the moment it's only showing that no one can break in with their feet only, but if someone wanted to get behind that glass, weapons and tools would be used. Drills, hammers or even explosives. The company should have let the public have more freedom with trying to break through. Nevertheless, it's still get the job done and rakes in the attention. 

Ads without type.

There are plenty advertisements that out in the world that rely completely on the imagery that is used in the piece. It's a risky technique because you have to have brilliant amount of brand association with your audience and a really memorable, interesting design . Here's 2 examples I enjoy. 

The first is an advert for Jeep it has used the negative space and the juxtaposition of the husky and the camel to create the shape of a Jeep in there face. It think is a brilliant abstract design because it links the concept of transport and accessibility with the two animals. The husky, an animal used in snowy terrains for travel and the camel same again but for the dessert.

The Heinz Advert uses the idea of food being bland and tasting of cardboard without some ketchup to go with it and suddenly it's an enterprise of magical flavour and satisfaction. 

New Dell XPS 12

Dell has just released their new campaign for their XPS 12 and have chosen to advertise it as two different Apple products which I think is a strange idea. Why would Dell, Apple's rival, advertise its new product as being like an Apple device, if someone wanted Apple stuff they would buy Apple stuff. 
You could also look into it as Dell is providing a cheaper alternative to a MacBook Air and an iPad.