Laughing Cow Cheese

Here's an ad I found by Saatchi & Saatchi's South African agency. It shows us that their new cheese is so light that the cows must float because of it. I think it's a great of executing the idea because you could have easily done the same thing in Photoshop and slapped it on to a bus stop or magazine. Whereas here they have gone for a definitely more creative and interesting execution. 

'Sexist' Asda Ad

A while ago the mail online posted an article about Asda's new ad being reported as sexist. The ad created by Saatchi & Saatchi, featured a mother trying the create the perfect Christmas for her family and herself, nothing more. Which is now sexist apparently.  

I don't what makes me more frustrated about this ad. The fact that people actually take offense to a mum preparing for Christmas, or that only 33 people complained opposed to 80% of Asda's shoppers that enjoyed it and the media have taken it way out of proportion. My mum loves this advertisement because it actually shows the struggles that mum's will go through to get the perfect Christmas and she can relate to it. The ad is lighthearted and fun; Asda did not want to offend anyone. 

Sneezing Sucks | Texa Allergy

These 3 advertisements for Texa Allergy were created by the famous Saatchi & Saatchi. A company that I am started to really enjoy the work that it produces. 

These 3 ads that I've found immediately sparked interest in my mind. The ads play on the obvious notion that sneezing is an inconvenience but with a twist; they put the sneezer in positions where you would want to be as quiet as possible such as: the wardrobe when the husband walks in on his wife cheating on him, or the other end of a peep hole into a woman's changing room. I think that using ads that focus on using a powerful, interesting images to advertise implant in the mind better. 

Clever use of Kerning

Nothing much to say here except it's a cleverly created logotype of a phallic object made by only using kerning to change the width between London's d & o. It's a shame that more companies don't attempt more risque executions because you can get away with most of the time and if you didn't, you would get more publicity through the media. 

Mii's Invade NewYork | Wii U

Nintendo have just released a video about their new advertising campaign for their new console, the Wii U. In the video the Mii's (characters created by Nintendo) are roaming NewYork giving people high fives and taking pictures with people. I think it's a good contrast from the conventional advertisements of print media and videos. If you saw great big 8 foot creatures walking around your city you would be sure to remember them and the company, Nintendo.

2010's Art Styles

Each and every decade has a particular style assigned to it. And I have an idea of how this decade is going to unfold. Here are a few examples. 

As you can see from these logos they have scrapped the detail, textures and complex shapes form the previous iterations for simple shapes, modern sans serif fonts, and low colours counts and sometimes gentle gradients. I feel that this decade will have plenty designs and logos created with this style incorporated. 

Cervical Cancer Fundraiser

These are some advertisements that caught my attention today. At first glance it's a lady with no clothes which immediately makes you look you then realise it's a martini glass and some ribbon. I think these are very effective at getting the public to look at the posters because if you see genitals out in the open, in broad daylight you're not going glance over it and walk away, like a KFC ad for example, you're going to think "Is that a naked woman?" it would stick in your mind. I showed this to my flatmates and they immediately said "Woah, why do you have that on your screen?" It's a good advert because it isn't just an abstract design with no link to the actual fundraiser - Martini's glasses and ribbon decorations would be common at most parties these days.