THE BLEND TEC BLENDER!!

The Blend Tec Blender is a super blender capable of blending almost everything. But how does one demonstrate the capabilities of such a blender? With a viral videos and a Youtube Channel of course!

Blend Tec has a very smart marketing campaign in which it challeges itself with things blend. The lists include, an Ipad, marbles, and even a golfclub.

The typical style of BlendTec adverts use a very cheesy 80's style gameshow. It has created inside jokes and catchphrases, (will it blend?, don't breathe that) something that will constantly be referenced within the online community because of it's viral attributes. This kind of popularity is something that many companies covet greatly. 

Chat Roulette Last Exorcism Advert.

A while ago when chat roulette was popular and the Last Exorcism film was about to come out, Lionsgate came out with a viral marketing campaign for the film. The plan was to hack into chat roulette and set an output to a clip where it would scare people and display a message. I won't ruin it for you if you haven't seen it  already. 

Lionsgate did a great job with this one because when you would see an attractive girl on a website like chat roulette taking her clothes off. You wouldn't think about something scaring you, it catches you off guard where you are most vulnerable. That scare is something you will never forget and it's something that you would tell your friends about the next day. Well done, Lionsgate. Give yourself a pat on the back. 

Skyfall Coke Zero Advertisement

Coke zero has created an advert for the new James Bond Film: Skyfall. In the advert there you had 70 seconds to unlock the 007 in you in order to obtain a free ticket to the film. But the challenge were the obstacles implemented within the run such as oranges falling from a stand, a lady coming out of nowhere claiming to know the runner and glass pane being carried in the path of them as well. 

Unfortunately, the advert is so horribly faked. It was obviously played by actors.  There may have been some people that were genuine in the piece. But how would they not notice the camera and sound people.If it were real it would have been filmed like a Derren Brown piece. Also when the oranges fell over, one of them tripped over - that's either a lawsuit waiting to happen, or an actor. None of which look good for Skyfall or Coke Zero. 

Overall it's a good advert because it has gained a lot of press for it's guerrilla advertising. With over 6.5 million views and counting it has done well for itself.  

Toyota | Saatchi and Saatchi

I just watched Saatchi's spectacular new Toyota Advertisement. In the advert it recognised that most car adverts market their cars as not being 'real' enough and this new car is breaking out a defining a new mould. It was really well done with the special effects and after the car exploded through the glass it really made the car look stunning.

"Guerilla" Advertising

Another piece that I found on the front page of Reddit. 

Created by a user on the site for his advertising class. When his class was given the brief to create an advertisement for an Indian job searching website, naukri.com, the rest the class opted for print based works whereas he went for this very creative form of guerilla advertising which something I think more companies should consider when assigning briefs. 

New Volkswagen Beetle.

Volkswagen has just released a new advertising campaign behind their new beetle with an interesting concept. Their concept is based on the Hindu ideology of karma and reincarnation. It says that if you are good in your previous life you will be rewarded in the next one. Which translates to that the old Beetles are dead and the brand new one is on the horizon ready to take over where the last beetle left off. It also signifies that the old one was good and because of that this new Beetle is going to be better. 
I feel that future car advertisers should learn from Volkswagen and create concepts that can be understood by its target market and not just make people scratch their head and ask "what the hell did I just watch". Volkswagen did a great job with this campaign. 

Funny Innocent Smoothie Packaging

I found this funny image on Reddit. Not all packaging has to be without humour.