THE BLEND TEC BLENDER!!

The Blend Tec Blender is a super blender capable of blending almost everything. But how does one demonstrate the capabilities of such a blender? With a viral videos and a Youtube Channel of course!

Blend Tec has a very smart marketing campaign in which it challeges itself with things blend. The lists include, an Ipad, marbles, and even a golfclub.

The typical style of BlendTec adverts use a very cheesy 80's style gameshow. It has created inside jokes and catchphrases, (will it blend?, don't breathe that) something that will constantly be referenced within the online community because of it's viral attributes. This kind of popularity is something that many companies covet greatly.