Oldspice was a very different company before it was rebranded with its viral video marketing campaign. Before, it was much like a Lynx advert in the 70's and after a while it got a nasty reputation of being an aftershave for old men. Its popularity exploded among the online community after a series of viral videos. After hitting over 43,000,000 views, on youtube, their new range became imprinted into the minds of the online community sparking parodies and sketches. This is the attention we could only dream of. Oldspice continued their videos with Isaiah Mustafa, and later added Terry Crews to the mix. Terry being a rather popular actor boosted the popularity even more so, to the point where the channel has over 305,000,000 views with every video selling their product.
Thursday 4 October 2012
Oldspice Rebrand
Oldspice was a very different company before it was rebranded with its viral video marketing campaign. Before, it was much like a Lynx advert in the 70's and after a while it got a nasty reputation of being an aftershave for old men. Its popularity exploded among the online community after a series of viral videos. After hitting over 43,000,000 views, on youtube, their new range became imprinted into the minds of the online community sparking parodies and sketches. This is the attention we could only dream of. Oldspice continued their videos with Isaiah Mustafa, and later added Terry Crews to the mix. Terry being a rather popular actor boosted the popularity even more so, to the point where the channel has over 305,000,000 views with every video selling their product.
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