Ojai Valley Taxidermist | Viral Marketing

Last year there was a viral video created by YouTube partners Rhett and Link. It was for the Ojai Valley Taxidermist, Chuck Testa. You may have heard of him. The video itself has over 12.9 million views and impressive amount for a independent taxidermist, but how? It was created to be one of the most embarrassingly awful attempts at advertising complete with awkward dialogue,  bad acting, flat voices and rubbish special effects. It did those things so badly that it became an internet sensation.

After the video had gained some attention on the website Reddit. The notion became an inside joke, a meme. The joke went on for weeks long after the video had become stale and old news. People started to hate anything and everything to do with chuck testa because the joke went on for too long.