For the 2012 London Olympic Games, Saatchi & Saatchi created Visa's campaign for 2012. Link
In the video it show us Usain Bolt and a rather normal looking person waiting for bags that never come at the airport. Evidently they are late and need to get somewhere and they only use their Visa to get there. They buy clothes, maps, bikes, helmets, pay for taxis and even rent boats all at lightning speed. The ad does an excellent job of portraying how helpful and quick a Visa is in an emergency how it's still can be used by everyone; by normal people or celebrity athletes like Usain Bolt.
Wednesday, 14 November 2012
Tuesday, 13 November 2012
Funny Toilet Paper Ad
This is another humour related ad that I found on Ads of the World Blog. I think that putting humour into adverts is an interesting way of breaking through the monotony of modern advertising. The Ad shows us that the cello player has ran out of his toilet paper and has resulting in using his sheet music. If he had chose 'Personal' Toilet Paper he would still be able to perform with his cello. I think it's a smart advert but it could be made obvious for a wider audience as I would imagine that a lot of the population uses toilet paper. I've already seen people in the comments say "I don't get it" which further proves my point.
Monday, 12 November 2012
Family of Beards
Here is an interesting print ad that I found.
It instantly caught my attention because it's not something you would see everyday. A whole family with rather impressive beards. However, I don't understand what it's trying to sell to me or what i'm supposed to be aware of. Is it for beards? Visa? Ugly jumpers? Or the Stanley Cup written at the bottom with a very small size? I don't know. It's most likely aimed to Americans because of the Stanley Cup, it's sounds like Superbowl thing.
Pentagram Apollo Typography
Here is a piece of typography by Pentagram for The Apollo Theatre. I really like the aesthetics of the type put together and it's something I want to try in a later piece of work.
Saturday, 10 November 2012
Unemployed Graphic Designer
Here we have graphic designer advertising him or herself on the streets, I think it's pointless. Graphic Design is and always will be a difficult area to get employment, our society is over saturated with Graphics students who think they are the next Neil Duerden and put everything they have into it.
It's not even a nice poster either, it doesn't show their portfolio, what they're capable of, or anyway to contact him/her.
It's not even a nice poster either, it doesn't show their portfolio, what they're capable of, or anyway to contact him/her.
Tuesday, 30 October 2012
Superette Short Shorts
This is a very clever way of advertising by DDB New Zealand for Superette's line of short shorts. The way that is works is that when someone wearing short shorts sits on one of these benches, it will leave an imprint of their thighs showing the name of the brand and so on. They were very clever in the way that they located the benches, they only out them in the inner city and fashion district bus stops, malls and park benches. That ay only the trendiest people will have the message on them. It's also good because it gives them free marketing and free models to express the message.
Monday, 29 October 2012
Ojai Valley Taxidermist | Viral Marketing
Last year there was a viral video created by YouTube partners Rhett and Link. It was for the Ojai Valley Taxidermist, Chuck Testa. You may have heard of him. The video itself has over 12.9 million views and impressive amount for a independent taxidermist, but how? It was created to be one of the most embarrassingly awful attempts at advertising complete with awkward dialogue, bad acting, flat voices and rubbish special effects. It did those things so badly that it became an internet sensation.
After the video had gained some attention on the website Reddit. The notion became an inside joke, a meme. The joke went on for weeks long after the video had become stale and old news. People started to hate anything and everything to do with chuck testa because the joke went on for too long.
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