Gin that lights up!

Design week has just posted an article about a packaging for gin that lights up when picked up! MAGIC! 

This reminded me the thermochromic paint fad among the beer conglomerates such as Carling and Coors. The paint would change colour on the can when the drink was at "optimal drinking temperature". The paint is still on the cans today but isn't advertised as it was now it's just a gimmick. Interactive advertising is becoming more and more prevalent at this time. With the hi five ad shell being an excellent example. 

Hi Five Ad Shell in Machester

We all went to Manchester on Monday to collect some images for our mood boards for trends. And we found this...

It's from http://www.bmbagency.com/ and it would give you a 50p voucher of McCain Chips when you gave it a 'hi five' and it broke after I used it... of course. It's good way of showing us that print based advertisements do not have the to be 2D they can stick out and be interactive as well. 

McDonalds Logo Change

McDonald's famous red and yellow 'M' has changed in favour of the new dark green and yellow design followed on from France. The idea comes from McDonalds trying to be conscious about the environment and putting forward it's "green" attitude. 
The change is yet to come in America however, most likely because the don't want to scare their consumers with change. 

Oldspice Rebrand

Oldspice was a very different company before it was rebranded with its viral video marketing campaign. Before, it was much like a Lynx advert in the 70's and after a while it got a nasty reputation of being an aftershave for old men. Its popularity exploded among the online community after a series of viral videos. After hitting over 43,000,000 views, on youtube, their new range became imprinted into the minds of the online community sparking parodies and sketches. This is the attention we could only dream of. Oldspice continued their videos with Isaiah Mustafa, and later added Terry Crews to the mix. Terry being a rather popular actor boosted the popularity even more so, to the point where the channel has over 305,000,000 views with every video selling their product.