Interesting Packaging

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Lego Ad

Here's a Lego ad that I really like. The ad shows us the big bang the event that started everything. My interpretation of the Big Bang is that it created the building blocks of the universe which nicely fits in with Lego. The building block of creativity, 

Save Troy Library

This is a video about the save troy Library campaign. I think the people did an excellent job at executing this campaign with the social media coverage. This campaign shows the potential power of social media and what it can achieve.

Toyota FJ Cruiser

This is an ad that I found on Ads of the World which I think is very clever. I really like how simple it is and how strong the message is in it. The bent barriers and mud tracks show that this Toyota has driven off road (because it is a 4x4) and turned on to the mountain roads. It's a great way to show that Toyota have a good 4x4 car, but others have said that more information is needed, like what the car looks like but I think that is the beauty of the ad, it relies on the image, not the specs of the car. 

Dr Pepper 10

Dr Pepper recently released an advertising campaign for their new Dr Pepper 10 in America with the tagline "It's not for women". It's has caused a large debate about this tagline; some are saying that it is sexist others say it's alienating half of the potential market. I however think that it's a great way to boost sales. Diet drinks in general are mostly drank by women and a handful men too and Dr. Pepper wants boost sales for the male market. How do they do this? By advertising it as a manly diet drink, that is not for women. Doing this will be increase sales for the men and women. The ladies would drink it out of spite and to 'rebel'. This campaign would also gain some attention because it will be talked about for the same reason I am. 

Starwars Collages

This is a collection of advertisements for the 2012 Starwars exhibition. I really like the collage technique used in these pieces. But I think more detail should be given for such an event - I don't what type of exhibition it is or where it is. 

Cool Hair Product Design

As we know, gecko's are renound for sticking to things and have been used in advertising before (Non stick pans etc). Here this ad uses the juxtaposition of a gecko and this hair product's ability to hold its shape. I think a more audacious hairstyle would have been more appropriate in order to truly emphasise the ability of this product.