Dr Pepper 10

Dr Pepper recently released an advertising campaign for their new Dr Pepper 10 in America with the tagline "It's not for women". It's has caused a large debate about this tagline; some are saying that it is sexist others say it's alienating half of the potential market. I however think that it's a great way to boost sales. Diet drinks in general are mostly drank by women and a handful men too and Dr. Pepper wants boost sales for the male market. How do they do this? By advertising it as a manly diet drink, that is not for women. Doing this will be increase sales for the men and women. The ladies would drink it out of spite and to 'rebel'. This campaign would also gain some attention because it will be talked about for the same reason I am.