Interactive poster | Smoking

Interactive advertising houses some of the most creative solutions to problems in the entire industry. Making something tangible for the audience implants the idea in their heads much better than one that sits inside an adshell and lets you read it. This is a notable example because in order to read the rest of the advertisement to have to unroll the cigarette. When executions like this are used, the audience is interested because it is different and different is good in the advertising world.