Sunday 9 December 2012

Toyota FJ Cruiser


This is an ad that I found on Ads of the World which I think is very clever. I really like how simple it is and how strong the message is in it. The bent barriers and mud tracks show that this Toyota has driven off road (because it is a 4x4) and turned on to the mountain roads. It's a great way to show that Toyota have a good 4x4 car, but others have said that more information is needed, like what the car looks like but I think that is the beauty of the ad, it relies on the image, not the specs of the car. 

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