#Hashtags and QR Codes

Hashtags and QR Codes are becoming more and more incorporated in our media. This is because of the ease of using them and increased dramatically. Nearly every single member of the 16 - 24 demographic will have access to a mobile device that can go on the internet and that can scan these codes and search these hashtags. This gives a fantastic way to access this demographic which makes me wonder why a lot of companies don't use hashtags and QR codes.