Cool Yoga Print

This is a print ad I found advertising yoga, yesterday. It's desinged by Voskhod, an ad agency in Russia. I like it because of the abstract imagery behind it. As we know, yoga can be very therapeutic and can relief stress caused by work, diet, love life or even time management. During yoga, you contort yourself in to different positions to access this stress relief, which is what is being portrayed in this piece. The woman wringing herself free from her saturated lifestyle, like a wet towel. I think it's brilliant way to advertise yoga.