A while ago when chat roulette was popular and the Last Exorcism film was about to come out, Lionsgate came out with a viral marketing campaign for the film. The plan was to hack into chat roulette and set an output to a clip where it would scare people and display a message. I won't ruin it for you if you haven't seen it already.
Lionsgate did a great job with this one because when you would see an attractive girl on a website like chat roulette taking her clothes off. You wouldn't think about something scaring you, it catches you off guard where you are most vulnerable. That scare is something you will never forget and it's something that you would tell your friends about the next day. Well done, Lionsgate. Give yourself a pat on the back.
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