New Volkswagen Beetle.

Volkswagen has just released a new advertising campaign behind their new beetle with an interesting concept. Their concept is based on the Hindu ideology of karma and reincarnation. It says that if you are good in your previous life you will be rewarded in the next one. Which translates to that the old Beetles are dead and the brand new one is on the horizon ready to take over where the last beetle left off. It also signifies that the old one was good and because of that this new Beetle is going to be better. 
I feel that future car advertisers should learn from Volkswagen and create concepts that can be understood by its target market and not just make people scratch their head and ask "what the hell did I just watch". Volkswagen did a great job with this campaign.