Coke zero has created an advert for the new James Bond Film: Skyfall. In the advert there you had 70 seconds to unlock the 007 in you in order to obtain a free ticket to the film. But the challenge were the obstacles implemented within the run such as oranges falling from a stand, a lady coming out of nowhere claiming to know the runner and glass pane being carried in the path of them as well.
Unfortunately, the advert is so horribly faked. It was obviously played by actors. There may have been some people that were genuine in the piece. But how would they not notice the camera and sound people.If it were real it would have been filmed like a Derren Brown piece. Also when the oranges fell over, one of them tripped over - that's either a lawsuit waiting to happen, or an actor. None of which look good for Skyfall or Coke Zero. 
Overall it's a good advert because it has gained a lot of press for it's guerrilla advertising. With over 6.5 million views and counting it has done well for itself. 
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