This is a very clever way of advertising by DDB New Zealand for Superette's line of short shorts. The way that is works is that when someone wearing short shorts sits on one of these benches, it will leave an imprint of their thighs showing the name of the brand and so on. They were very clever in the way that they located the benches, they only out them in the inner city and fashion district bus stops, malls and park benches. That ay only the trendiest people will have the message on them. It's also good because it gives them free marketing and free models to express the message.
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