Lego Ad

Here's a Lego ad that I really like. The ad shows us the big bang the event that started everything. My interpretation of the Big Bang is that it created the building blocks of the universe which nicely fits in with Lego. The building block of creativity, 

Save Troy Library

This is a video about the save troy Library campaign. I think the people did an excellent job at executing this campaign with the social media coverage. This campaign shows the potential power of social media and what it can achieve.

Toyota FJ Cruiser

This is an ad that I found on Ads of the World which I think is very clever. I really like how simple it is and how strong the message is in it. The bent barriers and mud tracks show that this Toyota has driven off road (because it is a 4x4) and turned on to the mountain roads. It's a great way to show that Toyota have a good 4x4 car, but others have said that more information is needed, like what the car looks like but I think that is the beauty of the ad, it relies on the image, not the specs of the car. 

Dr Pepper 10

Dr Pepper recently released an advertising campaign for their new Dr Pepper 10 in America with the tagline "It's not for women". It's has caused a large debate about this tagline; some are saying that it is sexist others say it's alienating half of the potential market. I however think that it's a great way to boost sales. Diet drinks in general are mostly drank by women and a handful men too and Dr. Pepper wants boost sales for the male market. How do they do this? By advertising it as a manly diet drink, that is not for women. Doing this will be increase sales for the men and women. The ladies would drink it out of spite and to 'rebel'. This campaign would also gain some attention because it will be talked about for the same reason I am. 

Starwars Collages

This is a collection of advertisements for the 2012 Starwars exhibition. I really like the collage technique used in these pieces. But I think more detail should be given for such an event - I don't what type of exhibition it is or where it is. 

Cool Hair Product Design

As we know, gecko's are renound for sticking to things and have been used in advertising before (Non stick pans etc). Here this ad uses the juxtaposition of a gecko and this hair product's ability to hold its shape. I think a more audacious hairstyle would have been more appropriate in order to truly emphasise the ability of this product. 

Samsung vs Apple

The battle between Samsung and Apple is still raging on and by battle, I mean Samsung trying its best to undermine Apple. In my opinion Samsung should try to actually advertise its own products rather than bash Apple's stuff.

This is a good example of Samsung not concentrating. Some people have said that this is inadvertently advertising Apple instead of Samsung and I agree. "The dark screened iPhone looks elegant, mysterious and inviting next to he Galaxy which feels dated". 

The ad below me is Samsung mocking Apple with it's deliberate badly executed ad. "Samsung's advertising strategy should be focused on pointing out what's great about their products and not on making fun of their main competitor".

Interactive poster | Smoking

Interactive advertising houses some of the most creative solutions to problems in the entire industry. Making something tangible for the audience implants the idea in their heads much better than one that sits inside an adshell and lets you read it. This is a notable example because in order to read the rest of the advertisement to have to unroll the cigarette. When executions like this are used, the audience is interested because it is different and different is good in the advertising world. 

Mosquitoes Poledancing

Mosquitoes can be attracted to bright florescent lights. Men can be attracted to poledancers. Juxtapose those two ideas together and you have a brilliant ad for a mosquito trap devices. 

Seat Belt Awareness

Seat belts saves lives and many people choose not to use them for the sake of connivence. This ad for seat belt awareness was designed by the French Canadian ad agency, Lg2. I think the imagery used in this piece reflects what seat belts do, they saves lives, and if you do not use one your life is shortened. The seatbelt over the year of death is such a simple idea yet it is such a powerful one too. 

Cool Yoga Print

This is a print ad I found advertising yoga, yesterday. It's desinged by Voskhod, an ad agency in Russia. I like it because of the abstract imagery behind it. As we know, yoga can be very therapeutic and can relief stress caused by work, diet, love life or even time management. During yoga, you contort yourself in to different positions to access this stress relief, which is what is being portrayed in this piece. The woman wringing herself free from her saturated lifestyle, like a wet towel. I think it's brilliant way to advertise yoga. 

Brazilian Orange Juice

Here's an ad for some Brazilian orange juice. Which as you you can guess, caught my attention. It cleverly uses the shapes of the oranges and negative space to create the image of a brazilian woman's behind an image widely associated with Brazil's carnivals. Using powerful images that don't rely on text makes the audience look every single time. 

Original Source Shower Gel

Every time I walk past the shower gel aisle in a supermarket I am always tempted to buy original source  just because of it's design. I think the house style of the brand is its USP for me personally it's same sort of style that I really enjoy, the text wrapping around each others corners is a increasingly popular design that I've not used by anyone else. For example when I saw this music video about quarks I instantly thought of these products. 

If a brand could have a whole style that represented them self I think that's very impressive.

Weird and Wonderful Cadbury Ads

The first one is the Gorilla one. An ad sparked massive interest among all demographics and was an instant hit. The Gorilla plays in the air tonight by Paul Collins and everyone loves it. It was just so simple and unusual it captured the minds of millions. 

The second ad is the eyebrows one. With a catchy tune included with this one minute masterpiece. It was another instant hit with the public because of its wonderful unorthodox nature. When it was show to the public it caught people out, they had no idea that this was coming from a chocolate advert. Neither of these ads have anything to with chocolate which I think makes them special. They stick in your mind; I still remember seeing them both for the first time.

Misleading Mars Ad

This is an ad that I found in a newspaper and I hate it. It misleads you into thinking that you will get a free mars bar somehow. Instead it slaps you in the face with the notion that it is free from artificial colours and preservatives. A line that is so widely used it does not make it a unique selling point. The ad itself isn't interesting or special either - it's boring; it has a mars bar on a white background nothing else. I wanted a free mars bar and all I got was boring advert. 

Ribbons in Stoke?

Last week I found multiple ribbons tied on to random pieces on scenery scattered around the Staffordshire Uni Stoke Campus. After seeing this them I wonder what they were for as there was no information about them at all. Could this have been a massive brand awareness strategy by staffs? A scavenger hunt? Or even a night club venue attempt for attention. It really interested me when I saw multiple ribbons on my commute to my lessons   and I was disappointed when they started to disappear and I hadn't learnt what they were for. I asked my flatmates as well, they didn't know either.

Ad Block

Ad Block is a increasingly popular extension for most web browsers that more and more people are starting to use. When an Adblocker is used, it gets rid of any form and advertising on the web page and therefore for any revenue obtained from the website. If more people start using adblockers websites will slowly start to lose money. I've already seen evidence of a websites asking people to turn it off on their website because it's hurting their profits. I feel that  if adblockers became more popular it may hurt the advertising industry and less will be motivated to create some brilliant ideas. 

#Hashtags and QR Codes

Hashtags and QR Codes are becoming more and more incorporated in our media. This is because of the ease of using them and increased dramatically. Nearly every single member of the 16 - 24 demographic will have access to a mobile device that can go on the internet and that can scan these codes and search these hashtags. This gives a fantastic way to access this demographic which makes me wonder why a lot of companies don't use hashtags and QR codes. 

Rubbish Birdseye Ad

Over the weekend I saw the Birdseye chicken grill advert. Which I thought was stupid. 

The whole idea behind it is laughable; why would you advertise a small girl trying to get a boy to like her with Birdseye's Chicken Grill? Nothing makes me want to get with a girl more than when she offers me processed frozen chicken with enough preservatives to mummify me when I die!  The polar bear is something that I don't understand as well. What happened to Captain Birdseye?  He was far better than the questionable, PG tips monkey rip-off, polar bear. Captain Birdseye had he own song and was a memorable character, this new one is one that I see every now and again and I mistake for a different character each time: "Is that the new meerkat toy?".