Wednesday, 14 November 2012

3M Security Glass

Here is another piece of Guerilla Advertising I've found online. This is 3M Security Glass. It is supposedly unbreakable and to demonstrate it they put money in the middle of two panes of glass and the public to tried to break through. I think it's great way of putting your name out there in the industry because word would spread like wildfire among the community, friends and family would tell each other, people would tweeting about it all day and plenty of videos would be put up on YouTube. 
But it reality, there's only $500 of real money on top of fake money, the public could only use their feet and there was constantly a security guard around to make sure no one cheated or actually took money out if they actually broke through. It's a good idea but the fact that the company didin't have faith in their own product says a lot of about the company itself. If they let people use more than just their feet it would have been better, at the moment it's only showing that no one can break in with their feet only, but if someone wanted to get behind that glass, weapons and tools would be used. Drills, hammers or even explosives. The company should have let the public have more freedom with trying to break through. Nevertheless, it's still get the job done and rakes in the attention. 

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