Apple adverts in this day and age have changed drastically. From the inspirational 80s advertising where the woman threw a hammer through a screen, crushing the linear paths and decisions when buying a computer. Apple adverts now have become extremely clean and almost pure, which seems to be the idea that apple is going with at the moment, rather than the 'think different' notion that they claim to have. Apple has become become boring and uninteresting to me now. Too many of their products are just have 30 grams of plastic taken off and an extra £100 added to it. Also, the ads are becoming increasingly patronising - I know what I like and what makes me happy, I don't need someone in a white jumper and glazed over eyes to tell me that.
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