Audi S7

Here is an advertisement I have been consistently seeing on the roads around Hanley. It's an ad for Audi's new S7, designed by BBH London. The ad uses the juxtaposition of cats and engine power in Audi cars which I think is a very clever concept to use. It references the gentle nature of a domestic cats and the ferocity of a jungle cat, a leopard. I think that if BBH referenced the soft purr of a cat ro the growl of the leopard it could have been more effective.