'Sexist' Asda Ad

A while ago the mail online posted an article about Asda's new ad being reported as sexist. The ad created by Saatchi & Saatchi, featured a mother trying the create the perfect Christmas for her family and herself, nothing more. Which is now sexist apparently.  

I don't what makes me more frustrated about this ad. The fact that people actually take offense to a mum preparing for Christmas, or that only 33 people complained opposed to 80% of Asda's shoppers that enjoyed it and the media have taken it way out of proportion. My mum loves this advertisement because it actually shows the struggles that mum's will go through to get the perfect Christmas and she can relate to it. The ad is lighthearted and fun; Asda did not want to offend anyone.