Ads without type.

There are plenty advertisements that out in the world that rely completely on the imagery that is used in the piece. It's a risky technique because you have to have brilliant amount of brand association with your audience and a really memorable, interesting design . Here's 2 examples I enjoy. 

The first is an advert for Jeep it has used the negative space and the juxtaposition of the husky and the camel to create the shape of a Jeep in there face. It think is a brilliant abstract design because it links the concept of transport and accessibility with the two animals. The husky, an animal used in snowy terrains for travel and the camel same again but for the dessert.

The Heinz Advert uses the idea of food being bland and tasting of cardboard without some ketchup to go with it and suddenly it's an enterprise of magical flavour and satisfaction.