This is another humour related ad that I found on Ads of the World Blog. I think that putting humour into adverts is an interesting way of breaking through the monotony of modern advertising. The Ad shows us that the cello player has ran out of his toilet paper and has resulting in using his sheet music. If he had chose 'Personal' Toilet Paper he would still be able to perform with his cello. I think it's a smart advert but it could be made obvious for a wider audience as I would imagine that a lot of the population uses toilet paper. I've already seen people in the comments say "I don't get it" which further proves my point.
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