It instantly caught my attention because it's not something you would see everyday. A whole family with rather impressive beards. However, I don't understand what it's trying to sell to me or what i'm supposed to be aware of. Is it for beards? Visa? Ugly jumpers? Or the Stanley Cup written at the bottom with a very small size? I don't know. It's most likely aimed to Americans because of the Stanley Cup, it's sounds like Superbowl thing.
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