Here's a rather audacious advertising campaign for Fiat in America that I've found online. This goes on to the urban understanding that if you have a huge car with unnecessarily big wheels you are over compensating for your lack of manhood. Fiat have cleverly done the opposite.
I think it's dangerous way of marketing for a car company, you may get unwanted attention or a label for being silly and rude. Maybe that's what Fiat wants, I don't know. It's interesting, caught my eye and now I Fiat is just that little bit more childish.
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