For the 2012 London Olympic Games, Saatchi & Saatchi created Visa's campaign for 2012. Link
In the video it show us Usain Bolt and a rather normal looking person waiting for bags that never come at the airport. Evidently they are late and need to get somewhere and they only use their Visa to get there. They buy clothes, maps, bikes, helmets, pay for taxis and even rent boats all at lightning speed. The ad does an excellent job of portraying how helpful and quick a Visa is in an emergency how it's still can be used by everyone; by normal people or celebrity athletes like Usain Bolt.
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