Here's an ad I found by Saatchi & Saatchi's South African agency. It shows us that their new cheese is so light that the cows must float because of it. I think it's a great of executing the idea because you could have easily done the same thing in Photoshop and slapped it on to a bus stop or magazine. Whereas here they have gone for a definitely more creative and interesting execution.
Some excellent blog posts and analysis here Adam. Your research is broad and taken from a wide range of disciplins. Make sure you hit your targets and with the same quality visual communication. This blog will be a good point of research reference for you in the future. Well done!
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